Fruit Boxes In …

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In 1952, with growth of the orange juice business in mind, Rossi purchased the Grapefruit Canning Company in Bradenton. The fresh fruit segments and orange juice business were so successful that he discontinued production of Fruit Boxes Sydney. He developed in 1954, a process that rapidly raised the temperature of juice for a short time to preserve its fresh taste. For the first time, consumers could have the fresh taste of pure not-from-concentrate juice in a ready to serve chilled package. The juice, Tropicana Pure Premium, became the company’s flagship product. In 1957, the company’s name was changed to Tropicana Products, Inc. to reflect the growing appeal of the Tropicana brand.

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